Examining Prejudice with the Indirect and Direct Attitude Measure (IDAM): Further Tests of Construct Validity
نویسندگان
چکیده
Two studies examined the construct validity of the Indirect and Direct Attitude Measure (IDAM, Rohner, Mårtensson, Geisler, Sinclair, & Zetterberg, 2009). Experiment 1 revealed that the procedure could measure implicit attitudes towards heterosexuality and homosexuality, and that implicit prejudice was not influenced by motivation to respond without prejudice. Experiment 2 showed that the implicit attitude measure of IDAM was partially sensitive to faking. Taken together, the findings suggest that further research is needed.
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